Register to Vote!

Lawyers are always linked to politics but I was resistant to it for a long time. Even as a law student, I did not really want to be involved. I thought I could make a difference by volunteering and being an advocate for those in need. Now I know that’s not simply enough.

Marc and I created Shift Local because we understood the importance of helping sustain small businesses and specifically, independent, locally-owned businesses. As Nina Vaca, founder and CEO, Pinnacle Technical Resources, said:

Small businesses create around 60% of this country’s jobs. Small businesses will continue to be responsible for the growth of the economy. Small businesses will take this country out of the recession.

However, politics play a big role in the success of small businesses. In other words, if we really want to make a change in our community, to take control of our community’s well being, then we all have to be part of the political process.

I think there are many of us who feel like our vote won’t really make a difference, or that all politicians are the same and voting won’t really change anything. This mentality denies us of an opportunity to be heard. If we don’t vote, then no one will pay attention to the things we care about. Why would politicians care about what concerns us, what we stand for, what we believe in when we can’t even get ourselves to participate in the process?

Shift Local encourages you to go register to vote. We don’t care who you vote for or how you vote as long as you do. But the first step is making sure you register to vote. Keep in mind the following dates:

To register to vote online: Click here

If you have questions: Click here

If you need assistance in other languages: Click here

Please help us spread the word by sharing this post on all of your social networking sites. Here’s the shortlink:

Also, check out this video by

Gov. Brown proclaims May as Small Business Month

The Governor’s Office of Business and Economic Development, along with key agencies of state government, works to facilitate economic growth through collaboration with small businesses. Supporting small-scale private-sector job creators is among our most promising strategies to enhance California’s human capital, expand job opportunities and increase our competitive advantage in the global marketplace.


I’m not quite sure where he is going with this proclamation but it’s definitely a step in the right direction. It’s great to see public servants support small businesses but we don’t need to be in politics to make a difference.

Getting our communities aware about how supporting small businesses is important but the next step is to take action. For us, it’s about making a conscious shift from big chains to independent and locally owned businesses, working on this blog and organizing cash mobs but we can’t do it alone. We need the entire East Bay to work on this together in order to have a successful shift local campaign. Support your local businesses not just during a cash mob or small business month, think local and shift your spending everyday to help our communities thrive.