BBQ So Good It Makes You Want to Kiss Phat Matt

When you get chosen to be on Destination America’s United States of Bacon, you need to be able to bring the goods. There’s no doubt Phat Matt’s BBQ in Oakland did just that! Check out the episode they were featured on, and let me know if you agree 🙂
Phat Matt started barbecuing back in Chicago, a great city with awesome local small businesses. His famous BBQ sauce is ketchup based , and in order to meet the dietary needs of his wife Charlotte, all of the rubs and sauces he makes have no added salt. It’s not like you can tell, given how flavorful the food is at Phat Matt’s BBQ.
Meet Phat Matt and Charlotte

Meet Charlotte and Phat Matt

Charlotte is another example of an open-minded and forward-thinking business owner, responding to my tweet when I asked some business owners to step up and donate to the Ideal Date Night contest. She is the “jack-of-all-trades” at Phat Matt’s BBQ, handling everything from cashier duties to managing all the social media accounts. What makes her special, is her accessibility: despite all the work she has to do for the business, she takes the time to respond to people. This creates genuine interaction between business and consumer. No wonder Phat Matt’s BBQ has a thousand likes on Facebook and nearly two thousands followers on Twitter. Then you see that they maintain a 4 star rating on Yelp with over 270 reviews, and you know that you just found a restaurant to add to your “must go” list.

Q & A with phat matt’s bbq

Answers provided by Charlotte Gonzales 

WHAT IS YOUR DEFINITION OF LOCAL?

Local means you live here, work here, play here, and do the majority of purchasing here (60 to 70%).

WHY DID YOU CHOOSE OAKLAND AS THE HOME OF PHAT MATT’S BBQ?

We chose Oakland because of the above reasons. Our home was purchased in Oakland and it made sense to have our business here too. We LOVE Oakland!

WHAT DOES PHAT MATT’S BBQ CONTRIBUTE TO OAKLAND?

We contribute a variety of ways both personal and business. As a business we donate food for various events (some charity), quite often when we have food left over we give it away to homeless in the neighborhood. We participate in neighborhood programs both at our home and business, ie. I started a walking program for my neighbors where we live so that we could get know each other better and stay better informed as to what’s going on in another block. At the business we look out for all of our neighbors both businesses and people that live there, trying to reduce the crime in the neighborhood. These are just a few of things we do.

You gotta try it to see how accurate their tagline is!

You gotta try it to see how accurate their tagline is!

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