Shopping Frenzy: Black Friday, Small Business Saturday, Cyber Monday

We all know it’s time to start shopping after we celebrate Thanksgiving. You’re most likely excited for the upcoming deals offered from big national retailers on Black Friday and online retailers on Cyber Monday.  But did you know that squeezed between those two frenzy-filled events is Small Business Saturday?

American Express is supporting the businesses owned by our friends and neighbors  on Saturday November 24, 2012 for it’s 3rd annual Small Business Saturday.  Beginning November 18, American Express cardholders can register their card to receive a $25 statement credit for spending at least $25 at an independent small business.

How can consumers participate on Small Business Saturday?

Basically those with American Express credit cards will get $25 to spend at participating small businesses on November 24!  For this generous gift, consumers are encouraged to help spread the word with their friends and family and share the event through social media.

Help give independent locally-owned businesses (I LOBs) the support they need so they can keep enriching our local economies, communities and creating more jobs.

How can I LOBs participate on Small Business Saturday?

Small business owners that accept American Express credit cards will automatically be a part of Small Business Saturday.

However, you should still register your business to get free online advertising.

Additionally you can personalize signage and get free marketing material emailed to you.

Even if you do not accept American Express cards, I encourage you to help raise awareness for Small Business Saturday.

Work together with other I LOBs and get a huge crowd of fans rushing to support all small businesses.

Collaboration will have rippling effects for all I LOBs.  Check out success stories for inspiration.

Distinctive Gardens in Nursery-Dixon, IL established a grass roots alliance with over 70 local small businesses to join forces and promote each other for Small Business Saturday.

As a result they saw a 45% sales increase compared to the same day a year before.

What’s holding you back from forming an alliance with your neighboring small businesses?



One thought on “Shopping Frenzy: Black Friday, Small Business Saturday, Cyber Monday

  1. Pingback: Support Veteran-Owned Local Businesses « Shift Local

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s